WHY CHARTED EXISTS
We came from production. We are good at it.
But something kept happening. Beautiful videos. Stunning visuals. Work we were proud of… sitting unused. Getting wasted.
Not because the creative was bad. Because there was no real strategy behind it. Wrong message. Wrong channel. No supporting assets. No spend. No plan.
We kept getting asked to make things that wouldn't actually work. And we got tired of it.
So we built Charted. A place where strategy comes first. Where great creative has a real job to do. And where results matter more than views.
OUR BELIEFS
The Standards We Hold Ourselves To. For You.
Research and strategy before spend. Always.
Creative must have a job to do.
Accountability over ego. Every time.
Your results matter more than our awards.
THE TEAM
Obsessed with business, strategy, and the science of what makes people buy. Has led eight-figure sales teams - which means he understands what it takes to turn prospects into customers. Equally obsessed with cameras and creating images that stop people in their tracks. Spent years doing live comedy and improv, and it turns out understanding what makes an audience react is the best advertising education there is. Blade Runner is non-negotiable.
Years of experience in marketing, advertising, and sales means he thinks like a client before he thinks like a filmmaker. Manages most of our client relationships — so chances are you'll talk to him first. Has seen more films than anyone you've ever met and remembers all of them. Writes, directs, edits, and somehow makes every project better at every stage. Owns more DVDs than a Blockbuster. Evil Dead is non-negotiable.
Experienced in production, scripting, and creative development means she touches almost every part of what we make. She writes scripts, designs sets, handles wardrobe, and somehow notices every detail everyone else missed. Her background in improv and sketch comedy is the secret sauce behind why our ads connect with audiences through humor. Also, the reason why our sets are often filled with laughter. Dirty Dancing is non-negotiable.
